Why Private Registration for Your Company’s Website Domain is Always Worth the Money
Whenever you register, or re-register, the domain for your small business website, one of the questions you’re going to be asked is whether you want to opt for “private registration.” A lot of business owners don’t think much about this question. After all, since one of the hardest parts about having your business online is getting it found, it doesn’t make much sense to hide your information… does it?
Oddly enough, it really does. Here’s why: unlike contact information that you put directly on your website, it isn’t customers that go looking for this registration information. In almost every case, the people digging through your phone number, e-mail, and mailing address are going to be unscrupulous marketers who can’t wait to offer you “online marketing plans,” “search engine optimization services,” and other things that won’t actually do a lot for your business.
By failing to register your information privately, you signal to unscrupulous marketers that you are open for business… and so are they. So the next time you get the chance to make your domain registration information private, spend a few extra dollars and make it happen. Your time is valuable, and you don’t need to spend it fending off marketers from disreputable web companies!
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